USA Pavilion at Expo 2012 Yeosu Korea

Hello, this is Yeony! The world famous environmentalist Philippe Cousteau Jr. introduced the exhibition contents of USA Pavilion for Yeosu Expo on December 12th 2011. Today, I am going to introduce about USA Pavilion.

About USA Pavilion 2012

Featuring the themes of Diversity, Wonder and Solutions, The USA Pavilion will share the voices and hopes of the American people with our friends and partners in Korea and around the globe. The U.S. Department of State is partnering with explorer, environmentalist and social entrepreneur Philippe Cousteau Jr., to design and operate the Pavilion. The 12,000-square foot exhibition space will house exhibits and programming that represent the unique and diverse nature of America’s ocean environments and coastal communities.


The Pavilion will convey of the diverse and vibrant nature of American life using the voices of its people from coast to coast. Through their stories and experiences we discovery the human connections that link us all.


Science and storytelling combine to reveal the true nature of our ocean environments brought to life in breathtaking multi-media displays designed to stimulate the senses and inspire the mind.


The Pavilion will showcase unique elements of American culture and private and public initiatives that inspire personal action and positive change, from a passion for volunteerism and environmental stewardship to a commitment to innovation and technological exploration.

A Shared Vision of Hope and Progress

The United States’ participation in Expo 2012 demonstrates the comprehensive nature of our global partnership with the Republic of Korea.

As friends and allies, we are working together all around the world to tackle some of today’s most difficult challenges. Through this partnership, our two nations have advanced practical solutions to the world’s energy and environmental challenges.

For example, the U.S. National Oceanic and Atmospheric Administration and the Korea Center for Atmospheric Environment Research have a long history of collaboration, particularly on global carbon tracking. The U.S Department of Energy and the Korean Ministry of Knowledge Economy recently signed a statement committing to collaborate on smart grid–related research and development. And in the private sector, American and Korean companies are cooperating to advance clean technologies that will help reduce pollution, energy consumption, and greenhouse gas emissions around the world.

About The USA Pavilion 2012 Team

Philippe Cousteau, Chief Spokesperson

Philippe Cousteau

Explorer, social entrepreneur and environmental advocate, Philippe Cousteau Jr., serves as Chief Spokesperson for USA Pavilion 2012. Philippe and his multi-disciplinary team are partnering with the U.S. Department of State to design and operate the USA Pavilion experience at Expo 2012. Philippe is the 31-year-old son of Jan and Philippe Cousteau Sr., and the grandson of Captain Jacques-Yves Cousteau. As a member of the legendary family, Philippe is continuing the work of his father through EarthEcho International, the non-profit organization he founded with his sister and mother and of which he serves as President. His goal is to engage and empower people to take action for a brighter future. In addition to his work with EarthEcho International, Philippe is co-founder of Azure Worldwide a strategic environmental design, development and marketing company. Projects include work in green site design/planning, eco-tourism and new media. Philippe leverages his profile in the media to help bring awareness to important issues and inspire change. He is a special correspondent for CNN International where he hosts documentaries and reports on environmental and humanitarian stories. Philippe also serves as the Chief Spokesperson for Environmental Education for Discovery Education, the number one provider of K–12 broadband-delivered educational content to U.S. schools. Philippe also coauthored, with Cathryn Berger Kaye, Going Blue, A Teen Guide to Saving Our Oceans, Lakes.

Andrew Snowhite, Chief Executive Officer

Andrew Snowhite

Andrew Snowhite, a seasoned environmental and entertainment executive, is the Chief Executive Officer of USA Pavilion 2012, LLC. In 2007 he co-founded Azure Worldwide, a strategic environmental design, development, and marketing company with Philippe Cousteau where he has managed projects including work on eco-resorts, environmentally-themed entertainment attractions and video games. Through Azure Worldwide he has developed a strategic alliance with the University of Virginia, where he is an OpenGrounds Fellow, focusing on innovation and the environment and works closely with them on the ongoing development of the UVA Bay Game, an interactive and cutting-edge agent-based simulation of the Chesapeake Bay Watershed. Previously, Andrew was an entertainment industry executive and consultant focused on strategic marketing, branding and business development.

Mark Germyn, Chief Operating Officer

Mark Germyn most recently served as the Chief Operating Officer of the USA Pavilion at the Shanghai 2010 World Expo. He brings over 35 years of international project and operations senior management experience in the tourism and hospitality industries in both private and nonprofit sectors. Global leadership assignments have included international expositions such as the USA National Pavilion at the Shanghai World Expo 2010, the 1986 World Exposition in Vancouver, Canada, and AmeriFlora ‘92 Exposition in Columbus, Ohio. Additionally he has held executive leadership positions in flagship theme parks, ski areas, educational attractions such as Warner Bros Movie World theme parks and film studios in Australia, Germany and Spain, Legoland California, Universal Studios Florida, and uShaka Marine World in Durban, South Africa.

Robert Ward, Executive Producer

Robert Ward

Bob is a world renowned and highly respected expert with a 38-year career centered on leisure time, resort destination, and entertainment industries worldwide. Bob’s experience includes 20+ years with Universal Studios Parks & Resorts. He led the conceptualization and master planning development of the Universal Orlando Resort—Universal’s $3.5 billion premiere entertainment resort destination in Orlando, Florida— and then Universal’s product expansion into Japan, Asia, and Europe. Currently, Bob is working on the Samsung Everland Resort project located in Korea. In 2009, The International Themed Entertainment and Experience Design Industry honored Bob with the prestigious Thea Lifetime Achievement Award.

Hyunchul Andy Kim, Project Director

Andy Kim provides a broad range of project support as the USA Pavilion’s representative in Korea. He previously was Senior Director of the Planning Division at Universal Studios Korea Resort, where he conducted strategic planning, feasibility studies, budgeting, attendance and financial forecasting for Theme Park and other venues including entertainment retail, the water park, convention center, themed hotel and golf course. Andy was also responsible for building partnership and business relationships with corporate partners. Andy also was a Director in the Planning Department at Samsung Everland Resort, conducting mid-term and long-term planning for expansion and ongoing renovation. He holds a Bachelor of Science degree in Applied Math and Industrial Engineering Operations Research from the University of California at Berkeley.

Phil Hettema, Exhibit Designer

In a career that spans 30 years, Phil Hettema has overseen the design and production of leisure destinations, live shows, global events, and themed attractions that have been experienced live by millions of people around the world. Prior to founding his own company (The Hettema Group), Phil was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for over a decade. He was responsible for the creative development of attractions and shows, ongoing master planning for all five Universal parks, including concepts for domestic and international expansion.

Denise Godoy, Media and communications

A media relations expert with more than 20 years of public relations and marketing experience, Denise has managed all phases of public relations for companies in the entertainment, technology, and hospitality sectors and maintains relationships with key local, regional and national media. Denise’s skills in media relations earned her the cable television industry’s CableFAX magazine ‘Best Flack’ award. She created GoodPR to contribute to the ‘greater good’ of the planet. Working with clients such as Discovery Networks, Dell Computer, BellSouth, Coca Cola, Denise has created strategic communications plans for a variety of companies. Prior to that, she was an Account Director at Ogilvy Public Relations, focusing on communications for technology companies. Before joining Ogilvy in 1999, Denise was Public Relations Manager at Turner Network Television in charge of regional publicity and events for the network’s Original Films, where she worked on over 25 original films. Prior to Turner, Denise worked for Hilton Resorts Hawaii. Denise is a member of the Atlanta Press Club, the Entertainment Publicists Professional Society, and the Academy of Television Arts and Sciences and earned a B.S in Advertising from the University of Texas at Austin.